How do I get to the top with “Web Design Plymouth”

So you have a new or existing web site, you are happy with the web design, your web hosting is fine, now all you need is people to see it.

 

Here’s a question I often hear, how do I get people to see my web site? or how do I get my web site to the top of Google?

 

Well there are many ways of getting your website seen and over the next few weeks I hope to try and discuss them all and provide you with the information and resourses you need to help you promote your web site.

 

Today and over the next few articles, I am going to focus on Google and more particularly, Google local. Google in the UK is currently by far the most used search engine, and with the right work it can help your business enormously.

 

Before you start this time consuming but worthwhile task, you need to consider your business type and your objectives. For example, if you are a web designer who covers mainly the Plymouth area, you really want to focus your attention of getting your site to the top of the Plymouth search engine rankings. Obvious but often overlooked.

 

With all that in mind, today I will concentrate on local search engine optimisation techniques (SEO) and promotion methods.

 

So, lets assume you are that web design company and you want to be top dog in the Plymouth web listings, where do you start?

 

Firstly, you need to take a good look at your own web site. Let us assume you want to come out near the top for the key word phrase “web design plymouth”.

 

Web Design Plymouth

What you need to do is ensure that your phrase “web design Plymouth” appears on your web site frequently although without taking away from the quality of the overall content.

 

It is a good idea to have “web design plymouth” within both your title tags, and meta tags as well as within the body of the text on your web site. When designing your page it is wise to include title, description and key word tags in the header section of your page. (If this is gibberish either contact us using the form to the right or talk to your web designer). Search engine spiders, (programs that crawl the net indexing pages for the various search engines) will first check these meta tags to get an idea of where to place your page, they will then cross reference this information with the rest of the content of the page, so it is wise to keep it congruent.

 

Further more, where you have images and links on your page, it would be a good idea to use alt tags with the phrase web design plymouth. Alt tags are small bits of code that go within the address of your image or link, they describe the content of the link or image. You have probably seen text appear over an image when you hover your mouse on the picture, this is the result of an alt tag. Here is an example of an image url with an alt tag – <img src=”images/drakes.jpg” alt=”web design” >. This is take from the slide on my home page, if you hover over any of those pictures you will see the alt text.

 

Next, you need to consider how you are going to write your content so that it is both informative, flows smoothly and regularly contains the key word phrase that you want Google to pick up upon . If you take a look at the way this article is written and layed out you will see my key word phrase “web design plymouth” appearing several times, hopefully without taking too much away from the reading experience.

 

That brings my first article on SEO techniques to a close, It is my aim to keep this article as basic as possible, hopefully I have suceeded and provided some of you with some basic but useful information. My next article will explain the benefits of external linking and other Search Engine Optimisation (SEO) techniques such as Google maps (Google local) and images. So, watch this space.

 

Thank you for reading and please feel free to link to this article from your web site.

 

A38.com is a web design, search engine optimisation (SEO) and web promotion business based in Plymouth, Devon. We predominantly cover Plymouth, Plympton, Plymstock, Tavistock, Yelverton, Saltash, Ivybridge, Totnes, Torquay, Torbay, Exeter, Newton Abbot, Devon and Cornwall.

 

We are of course happy to help anyone wherever you are in the UK and we have many happy clients all over Britain. We believe search engine optimisation (SEO) and web promotion should begin within the local area that a business covers. Google, Bing and Yahoo are all moving toward regional and local searches as this is predominantly what their users want.

 

A38.com are a market leader in local search engine optimisation SEO and website promotion. For more information on our SEO Search Engine Optimisation and web promotion services call us now on 01822-85 94 95.

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