What is a responsive website and why do I need one?
What is a responsive website?
A responsive website is a website that has been designed for optimal viewing and user interaction across a wide range of platforms. (Tablets, mobile phones, computer monitors etc). The idea is that your website can easily be navigated and read without all the fuss of horizontal scrolling, panning and resizing, whatever the device you are using and where ever you happen to be.
Why should your website be responsive?
It is becoming increasingly important for all websites to be responsive as the amount of mobile traffic now accounts for over 50% of all internet traffic. This trend has become so widespread that Google will boost the ratings of responsive websites for searches carried out on mobile devices. This essentially means if your website is not responsive you are being penalised by the major search engines. If you're website isn't responsive, you are losing potential customers to you competitors.
EG. Lets say you own a coffee shop in Plymouth. Someone from Exeter is looking for somewhere in Plymouth to meet a customer for lunch. They’re on the train. They Google “coffee shops in Plymouth” on their mobile phone. If your website is not responsive you stand little of no chance of showing up in the search results. Of course the reverse of this is; if your website is responsive and your competitors is not, you stand a much higher chance of securing a new customer who may then return time and time again.
Put simply if your website has not been created using responsive design technologies, then you are almost certainly losing customers to your competitors.
Why not find out more about responsive web design by contacting us today and check out our amazing special offer on a complete responsive web site package.
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